Website Traffic - quality or quantity?

Fantastic! You’ve had 400 visitors to your website this month. 400 hits! That’s up 200 on last month. But hang on – no one has actually emailed you or asked for your services or bought anything from you. So who were these 400 visitors and why did they leave your website as soon as they’d found it?

Well, you need to concern yourself with ‘quality’ of hits before quantity of hits. Now the law of probability suggests that the more hits you have, the more likely one of them is going to convert into business for you. However, why have 400 hits which are of no use whatsoever when you could have 100 hits which are quality-based, focused, and specifically targeted from sectors of the market which are likely to want your services?

To ensure that you are receiving quality hits as well as quantity, you need to enlist the help of search engine optimisation (SEO) techniques which are aimed around making sure that traffic to your site is generated from areas of the market that you know are going to be interested in your product or service. This means making sure that you are using SEO techniques which not only use the correct keywords but are also listed on sites on the internet which are more specific to your audience.

For example, if you have a gardening service, you want any SEO techniques that you use to include words such as plants, garden, shrubs, flowers etc. but you need any articles that you write or blogs that you create to be strategically placed on sites which hone in on the interests of gardeners and gardening businesses. There is little point, in this instance, writing articles about gardening and putting them on a site in a category for hair and beauty.

What you want from as many of your site hits as possible is for them to translate into sales. You can only make this happen by making sure that you are getting your marketing spot on and that you know who your audience is. Checking out rival websites is one way to work out how they do and it and how you could match, or beat them. Spend time writing clever articles for yourself which are keyword rich and then post them onto sites that allow you to submit articles on just about any subject under the sun.

Get used to using SEO techniques and you will find, over time, that the hits to your website, although they may not soar through the roof, will be hits from genuinely interested customers who will stay with you and will be there for a reason – i.e.: they want your product or service!

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