Member Site Review - Alpha Phi Chapter at Wilfred Laurier University

Let’s take a look at the EZ site created by the Alpha Phi Chapter at Wilfred Laurier University and see how well it has been constructed – the same could work for you. It is called Alpha Phi Chapter and it is a female sorority membership dedicated to promoting sisterhood through Wilfrid Laurier University in Canada. Their aim is to recruit new members and grow their community to be the best in North America.

This site is fully completed with a well thought out design, layout and with enticing imagery. Having a complete site online is going to draw in so much more from your potential audience so it is important to spend some time making it look as professional as possible in as short a timeframe as possible.

First and foremost, this website tells us on the homepage what it is all about, how people can join the fraternity and the benefits of membership. Having a clear and concise homepage is very important – if people don’t understand what you do within the first few seconds of visiting, you have lost them.

There is a good mix of colours within the site and it makes use of consistency, which will help to promote brand recognition in the long term. People will start to recognise the face of Alpha Phi because of the colours and the style it adopts.

The navigation within this site is very clear and easy for the visitor to follow, which is an important aspect of any website. Complicated navigation loses customers because they are easily confused and will move on. Have a plan for your own website before you start to build it and work out how many layers to your site you will have – don’t overcomplicate it. Keep it simple and customer friendly.

This site also uses photos within pages and has gone for the layered, quirky look. This adds a more two-dimensional appeal and gives a feel of an organisation that knows what it is doing. It creates a more fun environment for the visitor and draws them in. It’s really easy to do within the website builder so have a go yourself.

One thing you can do with your ezweb123.com website is make good use of animated videos which are a great way to entice people into ‘your world’. Interaction within websites works very well and people like to watch visuals rather than read walls of text.

The style of writing that Alpha Phi has gone for is fun, conversational and thinks about its audience. You need to think long and hard about your text because you need to make your audience find you and then not want to leave you.

One thing to consider when building your website is the removal of things such as Google ads. These often drive the visitor to distraction and they may move on from your site. We can help you with this sort of thing if you are not sure what it’s all about.

To learn more about how you can improve and enhance your own site, thereby generating more visitors, please don’t hesitate to contact us on : http://www.ezweb123.com/support.asp.

Also why not download our free Beginners Guide. This will give you step by step advice on how to build your website, as well as how to significantly increase the number of visitors to your site once it is completed.

Finally, if you would like us to review and promote your site, as we have with this one, in future newsletters and on our EZ blog, then please email us at peter@ezweb123.com.

It’s as EZ as 123!

Copyright © Peter Moore 2009 - Co-Founder - EzWeb123.com