Twitter allows you to post ‘tweets’ and let everyone know what you are doing at any one given moment in time. People can then follow your tweets and suggest to others that they also follow your tweets – and so it goes on.
However, is Twitter only useful for those who are already famous? Of course everyone wants to know what Simon Cowell is up to and of course everyone would love to hear what Chris Moyles had for his breakfast (well almost everyone!). It can make the famous even more famous and is almost certainly a way for them to massage their own egos by counting the number of followers they have on twitter.com before they set off on their way to work.
But does Twitter have uses for the non-famous and even for businesses? Well there is certainly an increasing number of businesses adding to twitter.com on a regular basis and using the Twitter badge on their own websites to allow people the option to link through from one to the other. It can be a way to drive up business but only if your business is one where there is lots of activity and newsworthy items to report on – you are, otherwise, likely to run the risk of annoying your followers and making them wonder what you do all day!
You only get a couple of lines per tweet on twitter.com in which to tell people what your business is up to so it needs to be succinct and punchy. However, if you have a promotional offer to advertise, then Twitter could be a great way to send a blast with an update to all your followers – assuming by now that you have some followers! You can put a picture on there of either yourself or your logo and you can set your username up in your own name or your business name.
Perhaps for smaller businesses and start-ups, it could be a great way to get friends on board who may already have a Twitter account and ask them to spread the word. It’s another form of free advertising which is another positive. It can also be used as a form of referral marketing as well as for networking. It shows that your business is in tune with modern society and is accessible, transparent and open to new business connections. It could also be a great way to increase brand awareness – both for newer and already established businesses because your name is out there and is being passed around among a whole network of users.
As with all other social networking sites, you do have to remember to update your tweets as and when you get the time and have something worthwhile to say. It has become another platform for communication which can only be a good thing as there is no such thing as too much advertising – as long as it is worth reading.
Like most networking sites, they were set up with the aim of connecting people and have grown to become so much more. Twitter.com is no different and can be exploited to use as you see fit for your business if you are smart enough. You do have to remember to let people know that you are on twitter.com as well – don’t forget that part!
Could twitter.com allow the non-famous person to become famous? Who knows – it seems anything is becoming possible.
Copyright © Peter Moore 2009 - Co-Founder of EzWeb123.com
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