FORE!! Or “get out of the way of the golf ball” if you’re not a pro! Either way, here’s a great website from a golf club in Newport, South Wales, relating to all things golf and one that we think deserves recognition.
When we first visit this site, the brand recognition hits us straight away with simple text, use of its own club colours and the name. It has made good use of the club’s emblem from the front of its building and inserted this into all pages on the website. Caerleon Golf Club; that’s who they are and they are about golf – it does what it says on the tin.
The homepage is minimalist which is a good start because homepage text should be kept succinct and relevant. Navigation to other pages is perfectly clear down the left hand side. The address on the left of the screen tells us where they are and gives us a number for them.
The use of imagery here is quite a classic one. A picture of the club itself. This is a common type of feature used for any club, association, bar or eating establishment because people need to know what they are looking out for as they pass it along the road. And if it’s a nice building, then even better! It flatters the website completely.
On the site, they have included topical subjects in the club news section which should be kept current. They might want to consider including an ‘RSS feeds’ option for visitors to be kept up to date without having to visit this site every time there is an update.
The prices’ page is clear and concise which is excellent as it does not confuse the reader and there is another ‘layer’ of information relating to membership; all very clear and easy to navigate. The management team has its own page laid out with photos of the team which gives it a more personal feel and a face to a name should a customer need to call them. The great world wide web can feel quite an anonymous place so this is a great way to personalise it.
A completed site will draw in more visitors so it’s important to make sure all pages are up and running with full content and imagery as soon as possible. Also, why not add a site counter or a ‘refer to a friend’ button? Just the little add ons can make all the difference.
You could try adding some meta data to your site so that it can be found more easily by search engines such as Yahoo and Google. Why not try adding an e-commerce solution (or an online shop!) to your site giving customers an easier way to pay; for example: with a PayPal option?
An online guestbook could work well on this particular site so that past visitors can leave positive comments for future visitors to read.
Our Expert Recommends:
• complete the ‘Club News’ page and correct the spelling mistake on this page;
• consider integrating ‘PayPal’ e-commerce into the site to take membership and other payments online. See Beginners Guide;
• remove Google Ads as this distracts from the content of the site;
• insert Meta Data – this is so search engines can index your website and the number of visitors to your site increases. See Beginners Guide;
• improve the site’s professionalism and accuracy with a thorough proof read and content re-write from a professional. For more info, see http://copymein.ezweb123.com/
Want to improve your own EzWeb123.com site?
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Also why not download our free Beginners Guide. This will give you step by step advice on how to build your website, as well as how to significantly increase the number of visitors to your site once completed.
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Copyright © Peter Moore 2009 – Co-Founder – EzWeb123.com
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