Whether you work as part of a small business or a larger organisation, YouTube can be used as a platform on which to promote your service or product and, in turn, drive traffic to your website and boost your brand recognition. Getting the right angle and making your video worthy of viewing is something that is important and worth spending some time on before you begin because there are quite literally millions of videos on there.
You may already have videos made for your company and these can quite easily be uploaded onto YouTube in their current form. YouTube acts as a web host meaning that you don’t have to take up space on your own website. Basically, YouTube is handling the risk for you and you don’t have to worry about technical issues such as bandwidth and so on.
So how do you make the video for promotion on YouTube? Well, shoot the video as you would with any other recording, using a camcorder or mobile device with a built in camera. Then go to the YouTube website and upload. Sign into YouTube or create an account for free if you don’t already have one. Then you will see an ‘upload video’ option in the right hand corner. The site will pretty much guide you through the process from hereon in. You will, of course, need to consider YouTube’s policies and make sure that you are not violating any of them.
You need to make sure you put some keywords in the tag field as well – keyword driven videos will act as another SEO technique for your own website. YouTube videos do appear in Google searches and so someone may just stumble upon it whilst searching on your keywords. Select the correct category in which to upload it and then make it public. It’s really easy and quite addictive!
Here’s the clever bit. You can now go back to your own website and embed the YouTube video into your own pages by using the special code that YouTube provides you with. And remember, your website is not hosting the video so it is not using up vital storage space.
Keeping your videos down to under ten minutes in length means that they play in better quality for the viewer, so bear this in mind also. You are now ready to make that all important promotional piece which could help your business to grow in unimaginable ways. The power of the internet and popular services such as YouTube should never be underestimated. It is used by quite literally millions of people and not just for singing sensations with big egos who want to be famous!
Copyright © Peter Moore 2009 - Co-Founder of EzWeb123.com
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