An incomplete website will sadly send customers away as fast as they found you in the first place. Would you want to walk into a half-built shop with only half of its products lying around and a half-hearted shop assistant slouching over the counter?
An unfinished website tells the visitor that you’re not serious about what you do, that you are unprofessional or even that that you may have closed down. An incomplete site looks sloppy and a mess and you would no more buy from someone with a half-built site than you would from the shop at the beginning of this article. Search engines also take a dim view of sites which are incomplete so you could be missing out on vital rankings.
The easiest way to build a professional looking website of your own is with the help of a web-based website creator or builder. You can be up and running in no time at all and start to promote your services straight away at no cost. To update your website as you go along, you can go back into the website builder and simply fiddle around with your site from anywhere in the world with internet access. Completing your website will mean that your visitors can have full usability as soon as they reach you. It’s no good them finding you, only to realise that your online store isn’t yet set up or that your prices page is missing.
Aim to get your website pages up and running at the same time. Don’t build the home page and then leave it for a month before attempting the other pages as you will lose business but you’ll also lose the momentum for building it in the first place. Have a plan up front before you build and then get the basics of each page in. You can always enhance it at a later stage but at least have the bare bones of what you’re about in there to begin with.
If you don’t like writing and find yourself stuck for words more often than not, then there are also website builders out there which offer content creation services – known as copywriting to those in the trade. They will help you to create the words for your site and use search engine optimisation techniques to make sure that your site is found by others. The content of your site is vital. Poor grammar, bad spelling and uninteresting content will make your visitors run a mile – never underestimate the power of positive language!
Think of your site as the shop in this article. You don’t want them to walk out. You want your site to be brand new, enticing to customers and give them the whole ‘customer experience’ in one hit.
Copyright © Peter Moore 2009 - EzWeb123.com
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