To bookmark something used to mean to put a slim strip of leather in between two pages and save your place for later. Oh no, not anymore! Social bookmarking has become an important way to enhance your website’s traffic and some people will still be blissfully unaware of its uses.
You will constantly be referred to the term ‘search engine optimisation (SEO)’ these days and you may well be wondering what it is. Basically, it’s a way of generating more traffic to your website by making it easier to be found by search engines and move up the search rankings.
Social bookmarking is just one method of SEO. You’re not actually sharing the contents of your website with others; you are merely sharing the reference to it and effectively saying to people “hey look; here’s my website and here’s the link”. In essence, you are using it as a marketing tool.
Specific social bookmarking sites allow you to add your website link and then the sites order them for you and save them for sharing with others. As you load your website link into one of these bookmarking sites, you can add metatags using specific keywords which relate to your own business or service; helping to enhance your SEO once more.
One of the advantages of a social bookmarking site is that people can use them to find sites which even the search engine spiders have not yet found in their trawls. They have been uploaded by a human being and they are listed for you to browse through. The bookmarking sites can also rank your site as to how many times it has been bookmarked by other users.
Another advantage of social bookmarking sites is that they are controlled by humans and humans can view, read and analyse your website. This human interaction at the other end means that your site is not relying purely on the complex internal workings of an automated search engine to find your site.
There is an ever growing list of sites out there which come under the classification of being social bookmarking sites. Before reading this article, they may just have been a serious of names which you have often been spammed about and thought “I have no idea what they are for or what they do”. Now you know that you can use one or all of them to promote your own website more effectively with the clever use of SEO!
Do a random search on ‘social bookmarking sites’ and see how many names come up!
Copyright © Peter Moore 2009 - EzWeb123.com
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