Trying to sell your vacation rentals in the old fashioned way? Don’t just do it in the directory – do it online with your own professional-looking website.
OK so you need to compete out there with the big fish when it comes to selling your vacation rentals. You need to build yourself a website.
There are many free website creators and builders out there which you can register with free of charge. You can be up and running within no time and you can then tell the world about who you are and where you are. Creating your own website has never been so easy and it is possible to create something very simple but incredibly effective.
Once you have the hang of your new website, you will want to amend it at regular intervals to keep it fresh. You should consider using search engine optimization techniques (SEO) which will drive traffic to your site – these could include the use of keywords in your site content, writing and posting short articles elsewhere on the web which are keyword rich and generic but point towards what your company is offering, and so on. SEO is quite a specialist field these days and so you should do your homework about it when building your site, although a lot of website builder packages come with the offer of SEO assistance. It’s not difficult – it just needs some thought.
So here’s what you should think about when trying to build your website specifically for your vacation rental business:
1. The website creator means that you have total control of building your own site in very easy steps with ready-made tools built in for ease. Update it anytime you need to, from anywhere there is internet access, and make sure you tell people where to find you. Use your site to say “this is who we are, this is what we offer and this is where you can find us”. Get your name, address and contact number on the home page and on all pages of your site.
2. Build yourself a gallery page. It’s really easy to do and the use of pictures of happy clients is always a winner. Visual aids are always more effective for this sort of service than walls of text because people want to see for themselves what they are paying for. Splash them with lots of colours that capture the essence of vacations, relaxation and fun for everyone!
3. You’ll want to include in your website a ‘vacation sites and property type’ page, with prices included, so that your customers know what types of rentals you are offering and for how much. Keep this page up to date at all times as paying customers will hold you to it! As with any tourist, they’ll be looking for the cheapest deal and will want to see what amazing offers you have so consider a ‘special deals’ page as well.
4. Including some positive video footage of, let’s say, a tour around some of your properties gives potential customers the chance to interact with your site and see for themselves the look and feel of your rentals. Show them what they will get for their money and why they should come to you. Interaction within any website gets a positive response because people want instant gratification and they feel drawn in by moving visuals.
5. Your website should also include testimonials and customer reviews. This could be an area where customers can leave feedback about the service they received from you or about one of your properties in particular. The positive feedback will be a great referral marketing tool for future custom.
Use the directory as well if you want to for more local tourism but to reach a wider audience, the internet is the only place to be!
Copyright © Peter Moore 2009 - EzWeb123.com
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment