You’ve heard of a landing page. So what exactly is it and how can it help to promote your website?
A landing page is a web page which the customer lands on when he or she clicks on a link from a specific promotion or advert - it may or may not be the home page of your website. Because it is used to drive custom to your website and promote your services, a landing page should always contain sufficient information to capture your audience and it should relate to the promotion in question.
The landing page will make use of specific keywords or phrases so as to enhance search engine optimisation and it will very much mirror your homepage. Unfortunately, Google takes a dim view of creating a stand-alone landing page with its sole purpose to drive traffic to other sites and so all landing pages should be part of a fully-functioning website.
So how to create a landing page:
1. Find yourself a website creation/builder package. There are plenty of free ones out there that will allow you to create your own site. They will then allow you to add on features as you build. Using a website builder package makes it so much easier and you have all the tools at your disposal with online help and easy-to-follow instructions for a great looking site.
2. Make best use of keywords and phrases in your landing page so that it will be featured highly in the search engine rankings. Make your landing page the page which is the most informative and describes best what you have to offer. Like we said before, it needn’t be your homepage; it depends where you are linking from and what you are trying to promote. You may decide that your promotion needs to link to your ‘services and products’ page and so you would make this your landing page.
3. Keep it simple! Don’t over complicate your landing page or you will drive customers away. They are easily bored these days! It needs to get to the point within about 5 seconds or they’re gone.
4. Keep the content original. Don’t copy and paste from other websites because Google or other search engines can pick up on this and frown upon it. Even the search engine spiders are becoming more and more sophisticated so genuine materials only please! Besides, it will come across as more authentic if it’s from the heart.
5. Try using video links. A landing page with video links is always a great way to interact with customers. They are drawn in by visuals and they feel a part of your site more quickly than if they are faced with a wall of text.
Make sure the link to the landing page works! Sounds obvious but how many broken links have you clicked on in your endeavour to find out more about a special offer or promotion?
Good luck with building!
Copyright © Peter Moore 2009 - EzWeb123.com
Showing posts with label product. Show all posts
Showing posts with label product. Show all posts
Monday, 4 January 2010
Saturday, 5 December 2009
Why good navigation is key to your sites success
You are about to design your website and your head is full of ideas of how it will look, the colours, the images, the overall effect and impact it will have on your audience. But have you understood the real importance of the navigation system that you have used in your design?
The value of good navigation architecture in the infrastructure of your website should not be underestimated. Good website navigation architecture is the most important job in the development process for any web designer. Many website designs are not constructed with page rank considerations in mind and this is where they will fall short in terms of search engine rankings.
In layman’s terms, page rank is measured by how many links any website page has from other website pages. There is a complicated science behind it with mathematical equations to boggle the most intelligent of minds. However, what it all boils down to is that your website will rank much higher up a Google search if the navigation layout is well designed. Optimal navigation layout should allow both search engines and visitors the best of experiences - a human being will search a website in a different way to a search engine spider as the latter can only read html.
Any good website designer will first ask their client who their audience is before they begin to design the website structure and create their site map. Users will benefit from an easy-to-navigate system and will become quickly confused by difficult and conflicting sites. The types of pages which are useful to a designer as navigation tools include: home pages; index pages; navigation bars; next/previous navigation – these are all useful ways for promoting products and services, as well as driving traffic to other pages. During the initial design process, it is also important to decide whether to have multiple levels of navigation, using sub menus, or whether a flatter navigation level is the better option.
Some of the benefits of having a good navigation scheme are that there will be fewer clicks in the click path, the content will be clear and is more likely to be read, and the visitor will be able to see more clearly where they should go for the information they need. In essence, visitor usability will be optimised. They should always be able to get to the information they require with ease and with minimal searching or you will lose them and they will go elsewhere.
So in reality, it is all in the design process. Laying it out up front and planning the design well will make the rest of the process much easier and the end result will be higher page rankings along with the most important bit – an altogether better customer experience.
Copyright © Peter Moore 2009 - Co-Founder of EzWeb123.com
The value of good navigation architecture in the infrastructure of your website should not be underestimated. Good website navigation architecture is the most important job in the development process for any web designer. Many website designs are not constructed with page rank considerations in mind and this is where they will fall short in terms of search engine rankings.
In layman’s terms, page rank is measured by how many links any website page has from other website pages. There is a complicated science behind it with mathematical equations to boggle the most intelligent of minds. However, what it all boils down to is that your website will rank much higher up a Google search if the navigation layout is well designed. Optimal navigation layout should allow both search engines and visitors the best of experiences - a human being will search a website in a different way to a search engine spider as the latter can only read html.
Any good website designer will first ask their client who their audience is before they begin to design the website structure and create their site map. Users will benefit from an easy-to-navigate system and will become quickly confused by difficult and conflicting sites. The types of pages which are useful to a designer as navigation tools include: home pages; index pages; navigation bars; next/previous navigation – these are all useful ways for promoting products and services, as well as driving traffic to other pages. During the initial design process, it is also important to decide whether to have multiple levels of navigation, using sub menus, or whether a flatter navigation level is the better option.
Some of the benefits of having a good navigation scheme are that there will be fewer clicks in the click path, the content will be clear and is more likely to be read, and the visitor will be able to see more clearly where they should go for the information they need. In essence, visitor usability will be optimised. They should always be able to get to the information they require with ease and with minimal searching or you will lose them and they will go elsewhere.
So in reality, it is all in the design process. Laying it out up front and planning the design well will make the rest of the process much easier and the end result will be higher page rankings along with the most important bit – an altogether better customer experience.
Copyright © Peter Moore 2009 - Co-Founder of EzWeb123.com
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