If you are someone who likes to traipse around the shops, fighting shoppers and trying on clothes which don’t fit you, before standing in queues of sweaty bodies, then you need not read this article. If, however, you would prefer to shop from the comfort of your own home, then read on.
Boxing Day online sales for 2009 broke all previous records in the UK. It was sales galore leading up to Christmas and people were even found to be hunting for bargains on Christmas day itself! More and more high street retailers are choosing to sell online and ecommerce has become an all important feature for any major retailer.
Ecommerce, or online shopping, is a great way to start up in business because people can find you and buy from you, all in one hit. If you have your own website, then using an online shop facility means that your products are visible and they are accessible without anyone having to leave the comfort of their own home. People love to shop online – it’s as simple as that. We are becoming an increasingly immobile society that seeks instant gratification, and if people can buy from you whilst making the dinner and hoovering the lounge, then they will!
The most economical way to start your own business is to set up a website with a website builder and there are many of those around. You can literally be set up within moments using the range of templates provided and you will start to pop up in search engine trawls from the minute you publish it. Once you have your website set up and your business registered, an online shop could be the best way for you to get quick sales, depending on the type of product that you sell.
Make your website easy for customers to navigate and let them see how easy it is to buy from you. The easier it is, the more likely they are to stay with you. People don’t want to have to trawl through endless sites and pages to find what they are looking for. They are easily bored so it’s important to capture their interest from the outset. Make your products clear, your pricing structure clear and your pages easy to navigate with good links from one to the next. Joe Bloggs wants a Christmas present for his sister in a certain colour and for £30. He wants it as quickly as possible and he wants it to be delivered within a few days. Consumers know what they want and it’s a consumer-led market.
Think about what you would do when shopping for Christmas or a birthday and what you would want from an online shop. Then adapt it to your own business and your own market. Put yourself in the shoes of the consumer and start thinking about you can capitalise on this. Make your website customer friendly and start to see your sales rise next Boxing Day! You don’t need a high street presence to make your business work.
Copyright © Peter Moore 2009 - EzWeb123.com
Monday 11 January 2010
Subscribe to:
Posts (Atom)
